Your story isn't the point — here's what is
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You’ve been told to share your story.
Be authentic. Be vulnerable. Be real.
So you do.
You write the whole saga:
- Burnout.
- Breakthrough.
- Rebirth.
- New offer.
You hit publish — heart pounding — and…
crickets.
Wait, What?
You just poured your soul out.
You were honest. Relatable. Brave.
So why does it feel like no one saw it?
Because here’s the thing:
💥 People don’t buy your story.
They buy themselves in your story.
The Twist Most People Miss
Your story isn’t the destination — it’s the mirror.
It should reflect their pain.
Their hopes.
Their “I thought I was the only one” moment.
If your story is just about you, it reads like a diary.
If it’s about them — through your lens — it becomes a connection.
Make It About Them (Even When It’s About You)
✅ Talk about what you used to struggle with — but phrase it how they would say it.
✅ Describe your breakthrough — and how it applies to their stuck place.
✅ Share what you believe — in a way that invites them to nod along.
🧭 Related: Stop guessing: How to map your ideal customer
🧠 Try this next: Make your message feel personal — even at scale
Test This Line:
“This isn’t really about me.
It’s about you — and the part of you that knows there’s more.”
If your message can say that — and mean it —
you're no longer just sharing your story.
You're giving people a reason to believe.
Ready to Make It Resonate?
🎯 The Customer StarMap™ Power Workshop helps you build a message that feels personal and powerful — without oversharing or losing focus.
In just 10 minutes, you’ll know exactly what your people need to hear (and how to say it).
Keep Exploring:
- 🧭 Stop guessing: How to map your ideal customer
- 💬 Make your message feel personal — even at scale
- 🌊 Messaging clarity = emotional relief
📌 Get the full clarity collection:
🔗 10 Messaging Fixes That Changed Everything
