Make your message feel personal — even at scale
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You know what makes people hit delete?
Messages that feel like they were written by a spreadsheet.
You’ve seen them:
“Hey [First_Name], I hope you are well. I’m reaching out because we synergize...” 😴
Nope.
No soul. No spark. No you.
But here’s the good news:
You can absolutely scale your marketing without sounding like a robot.
Let’s Get One Thing Straight: People Buy From People
Even if you send the same message to 1000 people —
It should feel like it was written for one.
That’s the magic.
And that’s what solo entrepreneurs are uniquely good at (when they stop over-polishing themselves into oblivion).
🧹 Related: Clear beats clever: why smart brands simplify
🎯 Also read: Stop guessing: How to map your ideal customer
Step 1: Visualize a Real Person
Before you write that email, post, or sales page, stop and ask:
Who am I talking to?
Picture them.
Not “my audience.” Not “coaches.”
Picture Jessica — 43, overwhelmed, sharp, craving clarity but allergic to sleazy marketing.
Then write to her. That’s your person.
Step 2: Start with Empathy, Not Expertise
Instead of:
“Our framework is designed to optimize…”
Try:
“I know what it’s like to feel invisible online. That’s why I built this.”
That’s connection. And it’s scalable.
Step 3: Use Real-Life Language
Say “I.” Say “you.”
Say things like you’d text them, not like you’re delivering a keynote to shareholders.
Examples:
- “You don’t need a fancy funnel — just a message that makes sense.”
- “Here’s how to finally explain what you do without sounding weird.”
- “Let’s fix your messaging so people say: ‘Ohhh! I get it now.’”
🧠 You’ll love: Your story isn't the point — here's what is
Step 4: Keep Your CTA Personal Too
Not just “Click here to buy now.”
Try:
“If this sounds like you, this might help.”
“Want help making your message land better?”
“Start here — it only takes 10 minutes.”
🎯 That’s exactly what Customer StarMap™ Power Workshop is for.
It helps you speak to the right person with the right words — and do it consistently, without burning out.
Keep Exploring:
- 🧼 Clear beats clever: why smart brands simplify
- 🧭 Stop guessing: How to map your ideal customer
- 👀 Your story isn't the point — here's what is
📌 Grab the full clarity vault here:
🔗 10 Messaging Fixes That Changed Everything
