Watch How to Turn Words into Wins — Without Hiring an Agency

Start where real messaging begins!

The Benefit Generator helps you turn features into meaningful benefits – opening the door to clear, confident communication.

You’ll need to log in – no subscription needed

I stopped wasting hours on messaging. You can too

Here’s how my week used to go:

  1. Open a doc to “work on my About page”
  2. Write something decent
  3. Reread it the next day and delete half
  4. Go down a competitor rabbit hole
  5. Open a new doc
  6. Repeat

It wasn’t writer’s block.
It was decision fatigue.

I wasn’t sure:

  • Who I was really talking to
  • What mattered most to them
  • How to phrase things without sounding like everyone else

So I just kept “refining” — without getting anywhere.


The breakthrough came when I realized the problem wasn’t my writing.

It was my lack of structure.

When I finally used the Customer StarMap™ Power Workshop, everything shifted:

  • I defined one clear audience
  • Listed 21 real, research-backed reasons they buy
  • Built messaging around those needs, not just what I offer
  • Wrote copy that felt like a conversation, not a pitch

Suddenly, writing became fast.
Publishing felt easy.
I trusted what I was saying — because I’d done the thinking first.


Messaging shouldn’t take all your time.

It should save time — by giving you reusable clarity across your site, content, and sales.

If you’re stuck in the same loop I was, check these out too:

And if you're done second-guessing every sentence,
👉 take the shortcut I wish I'd used sooner:
Customer StarMap™ Power Workshop

Back to blog