{"product_id":"customer-starmap","title":"Customer StarMap – AI Workshop","description":"\u003ch2\u003eKnow who your offer matters to — and what to say to them\u003c\/h2\u003e\u003cp\u003eCustomer StarMap is an English-language guided course for turning your benefit map into a focused customer group, buying reasons and practical messages.\u003c\/p\u003e\u003ch3\u003eThree stages, one connected workflow\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eSTAR — Customer Radar:\u003c\/strong\u003e explore 3–5 potential customer groups and choose one to focus on.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFIRE — Buying Spark:\u003c\/strong\u003e explore 21 possible buying reasons, prioritise seven and develop a value proposition and elevator pitch.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBLAST — Targeted Messages:\u003c\/strong\u003e create three customer personas within your chosen group, persona-specific messages, content ideas and reusable AI copy briefs.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003ePut the results to work\u003c\/h3\u003e\u003cp\u003eThe final lesson shows how to use selected results when planning and drafting posts, emails, website copy and ads with AI. Choose one practical task, review the output and learn from real customer feedback.\u003c\/p\u003e\u003ch3\u003eWhat you need\u003c\/h3\u003e\u003cp\u003eA product or service to examine, your completed benefit map and a document in which to save the results. Start with the \u003ca href=\"https:\/\/www.starfireblast.com\/products\/benefit-generator-free\"\u003efree Benefit Generator\u003c\/a\u003e if you do not yet have a benefit map.\u003c\/p\u003e\u003ch3\u003eWhat is included\u003c\/h3\u003e\u003cp\u003eStep-by-step Tevello lessons, preparation and reflection exercises, and guidance for the accompanying AI workflows. Work at your own pace and keep your results together in your own document.\u003c\/p\u003e\u003cp\u003eCustomer groups, buying reasons and personas are working hypotheses, not verified market research. You decide what to keep and what to test with real people.\u003c\/p\u003e\u003cp\u003eThis is a digital course with no physical delivery. AI exercises use ChatGPT; its account requirements, availability and usage limits apply.\u003c\/p\u003e\u003ch3\u003eAccess your course\u003c\/h3\u003e\u003cp\u003eAfter completing checkout, open \u003ca href=\"https:\/\/www.starfireblast.com\/a\/members\"\u003eYour Tevello courses\u003c\/a\u003e and sign in using the same email address you used at checkout. The free course also uses checkout at €0 to register your course access.\u003c\/p\u003e\u003cp\u003eThe lessons include tool links and copyable prompts for a new ChatGPT conversation, so you can complete the exercises without installing a plugin.\u003c\/p\u003e","brand":"Starfireblast","offers":[{"title":"Default Title","offer_id":51072013271387,"sku":null,"price":24.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0532\/3266\/4748\/files\/782d30f0-5aa6-40b3-ace4-908ca79822c3.png?v=1793979127","url":"https:\/\/www.starfireblast.com\/products\/customer-starmap","provider":"Starfireblast","version":"1.0","type":"link"}