How to speak directly to people who care

Ever feel like your content is technically good — but no one seems to care?

You’re not alone.
You’re also not broken.
You’re just… too broad.

When you try to speak to everyone, you sound like you’re talking to no one.

Why Broad Messages Fail

Imagine someone saying:

“I help people live better lives.”

Nice. But who are these people?
What does “better” even mean?
And why should I care?

👻 That’s how your dream clients ghost you — without ever knowing you were exactly what they needed.

Step 1: Forget “General Value.” Focus on Specific Resonance.

Your goal isn’t to sound smart.
It’s to make the right person go:

“Whoa. That’s me.”

For that, you need to drop the generalities and start getting into the gritty details.

Step 2: Zoom In on the Before State

Before someone buys from you, they’re stuck. Frustrated. Overwhelmed.
If you can name that pain better than they can, you win trust instantly.

Examples:

• “Posting every day but hearing crickets”
• “Changing your bio for the fifth time this week”
• “Doing great work — but feeling invisible”

Sound familiar? Good. You’re speaking their language.

🧠 You’ll like this: The #1 reason people ignore your offer

Step 3: Use Their Words, Not Yours

If you say:

“I offer strategic messaging frameworks…”

They hear:

“Sounds complicated. Not for me.”

If you say:

“I help you stop staring at a blank page and know exactly what to say” —
Now we’re talking.

Step 4: Be More You — and Less Beige

You don’t need to sound like a brand.
You need to sound like a person who understands their pain — and offers relief.

✨ For help simplifying your message without dumbing it down, check out:
👉 Clear beats clever: why smart brands simplify

Ready to Get Specific?

🎯 The Customer StarMap™ Power Workshop helps you pinpoint your audience, their problems, and your message — in minutes.

So you can finally stop spinning your wheels and start pulling the right people in.

Keep Exploring:

• 📢 Why your value gets lost (and how to fix it fast)
• 📍 The #1 reason people ignore your offer
• 🧹 Clear beats clever: why smart brands simplify

📌 Don’t forget the full cluster:
🔗 10 Messaging Fixes That Changed Everything